Expanding upon our favourite cars and favourite destinations series, ZINVO will begin exploring some of our favourite events worldwide. For our first edition, we’re checking out the Ferrari exhibition at Los Angeles’ Petersen Automotive Museum — an amazing presentation of the world’s most impressive and groundbreaking Ferraris. And keeping us company for our day out was our new ZINVO Blade Corsa.



If you’re into all things motor vehicle, the Petersen Automotive Museum is one destination you cannot miss. Dubbed “the world’s greatest automotive museum” by acclaimed auto show, Top Gear, this centre exhibits cars from the birth of the automobile to present day super machines. The museum even has on display a range of cars made famous by films, such as the beloved DeLorean Time Machine from Back to The Future. Currently, their exhibit, “Seeing Red: 70 Years of Ferrari,” is attracting global attention.



Found in sunny Southern California — a well-known hub for gear heads thanks in no small part to the dry, mild weather and the proximity to Hollywood — the Petersen Automotive Museum could not be better located. And, taking up the equivalent space of an LA city block, this is an impressive centre to say the least. If all of this isn’t enough to convince you to visit, then surely a showcase of the world’s most exclusive Ferraris will do the trick.


Seeing Red: 70 Years of Ferrari Exhibit 

Established by Enzo Ferrari in 1947, Ferrari rose to such prominence around the globe that the brand was eventually honoured with its own colour. An intrinsic part of Ferrari’s identity, “Ferrari Red” is instantly recognisable and defines the beloved Italian sports car maker. It thus makes sense that each and every car on display for this exhibition appears in Ferrari’s emblematic red. We at ZINVO certainly cannot get enough of red, whether it’s paired with cars or our own watch models, like the new Blade Bold.



Ferrari’s founder was known for his love of motorsports and in order to build unparalleled racecars, he created supercars for the affluent members of society. By funding his company in this way, Enzo Ferrari was able to grow and develop his racing vehicles, which translated into Ferrari dominating the race fixtures over the years with over 5,000 wins to date. The development also meant technological advancements that ultimately ended up in Ferrari’s modern day machines.


The Ferrari 125S

Though the Ferrari exhibit has a number of incredible cars on display, one of our absolute favourites is the Ferrari 125S. The car behind Ferrari’s first win at Rome’s Grand Prix, this gorgeous ride was also the very first Ferrari-badged car. In 1947, it took the lead in six out of 14 races signalling the start of a whole lot more wins in the future.




An unparalleled vehicle for its day and age, the Ferrari 125S’s V12 engine was created by famed Italian engine designer, Gioacchino Colombo. Boasting a 1.5 litre engine, the 125S offered 118 horsepower @6800 RPMs. More remarkable, however, was the sports car’s five-speed manual transmission — a gearbox that did not make it to publicly available vehicles until years later.


Also on display as part of the Ferrari exhibit at the Petersen Automotive Museum are the 1949 166M, the 1955 Ferrari 857 sport, the 1958 Ferrari 250 TR Spyder, the 1961 Ferrari 250 GT California, the 1963 Ferrari 250 GTO, the 1965 Ferrari 250 LM, the 1976 Ferrari 312, the 2006 Ferrari 248 F1 and the 2014 Ferrari LaFerrari. And yes, all of these beautiful beasts are painted Ferrari Red.



Ferrari and LA go a long way back, particularly as many of the cars exhibited were brought out to California soon after they were decommissioned. And let us not forget that “California” is also a type of Ferrari model further signalling the special relationship between the carmaker and The Golden State. Perhaps the bond has to do with SoCal’s Mediterranean-like weather making it comparable to Italy’s climes, or maybe it’s more about the wealthy patrons that call the City of Angels their home. Either way, there’s no doubt that Ferrari is and always has been welcomed on the West Coast.


“Seeing Red: 70 Years of Ferrari” is showing until early 2018, so there’s still time to plan a trip to LA if you’re a super and sports car aficionado.